• Half Baked
  • Posts
  • Business Ideas #101: X for YouTubers, Freeze-dried Candy...

Business Ideas #101: X for YouTubers, Freeze-dried Candy...

Plus The $100m Podcaster Whose Voice You’ve Never Heard

Together with

Welcome to Half Baked, the newsletter serving up business ideas fresher than a cold beer on a hot Saturday in summer.

Here’s what we’ve got for you today:

  1. Business Idea💡: Helping YouTubers steal even more content

  2. Drunk Business Idea 🍻: The app you’ll never want to open

  3. Just The Tip 📈: Freeze-dried candy is the latest sweet treat sweeping the nation

  4. The Moneyshot 🤑:

Psst…if you want to read any previous editions of Half Baked you can on our website.

Let’s get into it.


YouTuber Swipe File 📂 

An idea to swipe right on

Available Domain: Swipephile.com

💡 TLDR: A platform for YouTubers to find, store and share interesting pieces of content they come across

1. Problem/Opportunity

The Problem/Opportunity: Some people collect stamps. Others collect coins. Taylor Swift collects ex-boyfriends.

And in the world of marketing, copywriters and marketers all have so-called “swipe files” where they keep a copy of any great ad or writing they come across, which they generally do in a pretty structured way. Youtubers do the exact same thing, but in a very unstructured way. Which got us thinking. Could you build a swipe file platform specifically for YouTubers? To quote (spoiler alert) the late Walter White…”you’re Goddamn right.”

Market Size: There are 38m active YouTube channels currently

2. Solution 

The Idea: A platform for YouTubers to find, store and share interesting pieces of content they come across

How it Works:

  • Users sign up to the platform and install a chrome extension to use the platform

  • When browsing YouTube they can save snippets of YouTube videos, parts of a script like a hook or thumbnails down to their swipe file where it is all stored and organized

  • Users can also share swipe files with other users or work in a team account if they’re part of a writing team

  • The platform also uses AI to proactively suggest videos for a user’s swipe file based on content they’ve already saved

Go-to-market: The goal here should be to partner with an influencer in the YouTube education/automation space

Business Model: Subscription fee

Startup Costs: This will be a pretty straight forward build of you have the technical chops

3. How You’ll Get Rich 💰

Hold: This could be a great cash flowing business to whoever builds it. You may be able to get a small exit here too, but cash flow business seems more likely


Better business banking, from idea to IPO

Rho is the business banking platform with everything you need to manage your company cash and scale your business. Apply in minutes and enjoy 24/7 customer support plus enterprise-grade spend management – all with zero monthly, wire, or ACH fees.

Two business bank account options, one powerful platform.

  1. Rho Business Checking Account:

    • Operate with stress-free banking, $0 ACH and wire fees.

  2. Rho Business Savings Account:

    • Getup to $75M in FDIC deposit insurance to secure non-operating cash while earning yield.

Banking services provided and cards issued by Webster Bank, N.A., Member FDIC. International and foreign currency payments services provided by Wise US, Inc. Treasury Management services provided by American Deposit Management, LLC. All Rights reserved. © 2019-2024 Under Technologies, Inc. DBA Rho Technologies. Rho is a trademark of Under Technologies, Inc. Rho is a fintech company, not a bank. Rho partners with FDIC-insured banks to offer banking products and services.


Wasted Spending App

We’ve all been known to waste some money from time to time. But how much are you exactly wasting?

Well now you’ll know. Just connect up your banking data and we’ll tell you how much money you’re wasting every single month.

They say the truth hurts. Download the app to find out exactly how much…


Trend 📈: Freeze-dried Candy

In our endless search to eat more and more unhealthy foods, freeze dried candy has emerged as the latest sweet treat people are gorging themselves on. Brands like Kanpai Foods taking an early foothold in the market, but it won’t be long before the incumbents start freeze drying some of the classics.

Business Ideas

  • Freeze-dried pet food brand

  • Healthy freeze-dried candy brand

  • Freeze-dried candy subscription box


The $100m Podcaster Whose Voice You’ve Never Heard

Since they were first started in the early 2000s, podcasts have slowly but surely become more mainstream.

But no one realised how valuable podcasts really were until 2020 when Spotify threw down the gauntlet.

The streaming giant famously penned a $100m deal with UFC commentator and DMT connoisseur Joe Rogan, showing how valuable the podcast space was to Spotify.

But what if I told you that in 2019 Spotify spent $100m on a podcaster…but that you’ve never heard him speak?

Well that someone is Max Cutler.

Back in 2016 Max Cutler founded Parcast, a podcast network that specialized in producing scripted podcasts.

Max was inspired to start the venture by the hit podcast Serial, believing that his network could produce podcasts of comparable quality while saving money on the production of individual episodes.

He was right.

They produced high quality series in the true crime, mystery, science fiction and history genres.

At the height of their powers Parcast produced over 40 daily and weekly shows, supported by a team of more than 75 voice actors, producers, and scriptwriters.

Some of their biggest hits included Conspiracy Theories, Haunted Places and Serial Killers with episodes consistently topping the podcast charts.

Then, in 2019, Spotify came knocking. Spotify acquired Parcast for $56 million, however the total compensation has been reported to be over $100 million with earnouts.

Cutler spent a few years at Spotify but left recently and founded Pave Studios.

Will this venture be as successful? Only time will tell.


Newsletter Pick: Simplify Wall Street

Become a smarter investor/trader for FREE.

The 3-minute email that 7,000+ finance workers & retail investors sub to.

Out of 2,000 voters, 70% of people said they make a profit💰or have deemed the newsletter as helpful.

Trusted by traders, Institutional investors, and more. Ready. Set. Go! 



Jason Levin coming in with a genius, if dubious, business idea 👀

DM us or use #halfbakedbizidea on X/Twitter to get your idea featured in our newsletter.

Have a Business Idea?

Get feedback on it from the Half Baked team

Send us an outline of your business idea and we'll get back to you with our thoughts on it. We won't share your idea anywhere, this is 100% confidential. We just want to do our bit to help our readers to start badass businesses!

Fan Feedback

Rate Today’s Edition

What did you think of today's edition?

Login or Subscribe to participate in polls.

Join the conversation

or to participate.