Frequently Asked Questions

What should I expect from this newsletter?

A startup idea in your inbox every weekday morning. Free. Forever.We do the digging, the breakdowns, the maths. You get the good stuff markets, models, money, moves - without the LinkedIn-influencer brainrot or the "thought leader" essays that say nothing in 2,000 words.

What kind of startup ideas do you break down?

Actual businesses. Real ones. We're not here to flog you the latest get-rich-quick grift is doing the rounds on TikTok. If it ends in a Lambo and a rented mansion, we're out. We're in the business of using technology - AI, software, data, the internet, that stuff - to build real companies. Things that solve problems, hire people, make money the proper way, and might actually be around in ten years.

Can I steal these ideas from myself?

Mate. Please. We're begging you.

Isn't it stupid to share your ideas, since everyone will just copy them?

Bless. Hoarding ideas is the most overrated move in startups. It's like guarding the recipe for toast. The bottleneck is finding founders mad enough to actually do the thing. We're in the business of finding those people. Welcome.