Last updated: 30/07/2025
Welcome to Half Baked.
This Privacy Policy explains how Half-Baked Ventures (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website, sign up for our newsletter, or engage with our lead sharing offers. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Data Controller:
Half Baked Ventures
Sandstones, Ovens, Cork, Ireland
Email: [email protected]
We may collect the following types of personal data:
Name
Email address
Job title, company, and industry (enriched or submitted)
IP address
Device and browser type
Interactions with our emails and site (e.g. opens, clicks)
We collect information in the following ways:
When you voluntarily submit it through sign-up forms
Automatically via tracking technologies (see Section 6)
Through enrichment tools (see Section 5)
We use your data to:
Send our newsletter and updates you’ve subscribed to
Share lead magnets or promotional content from partners (with your consent)
Improve and personalize your experience
Analyze site usage and performance
Run targeted advertising (e.g. Facebook Ads)
If you choose to download a resource from one of our partners by checking an opt-in box, we may share your personal data with that partner.
Data shared may include:
First name and last name
Email address
Enriched business information (e.g., job title, company, LinkedIn profile, company size)
We enrich this data using trusted third-party tools to ensure the content is relevant and targeted. We only share this information with partners after you’ve explicitly opted in.
Once your data is shared, our partner becomes the independent data controller of that data and will process it under their own privacy policy.
We use cookies and similar technologies to improve our services. These include:
Google Analytics – to understand site performance
Facebook Pixel – for advertising and retargeting
Clay and similar tools – for behavior-based automation
You can manage cookies via your browser settings or opt out using tools like Your Online Choices or NAI.
We process your personal data on the following legal bases:
Consent – when you subscribe to our newsletter or opt in to a partner offer
Legitimate interest – to analyze performance, improve content, and prevent
Contract – to fulfill any services you request
Some of our service providers and partners are located outside the EU/EEA (e.g., the United States). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections.
We retain your data only as long as necessary for the purpose it was collected, unless legally required to keep it longer. You can request deletion at any time.
If you are based in the EU/UK, under GDPR you have the right to:
Access your data
Correct inaccuracies
Request deletion (“right to be forgotten”)
Object to certain types of processing
Withdraw consent at any time
To exercise any of these rights, email [email protected].
If you’ve opted in to a partner offer and want to stop receiving messages from that partner, you must contact them directly.
We may update this Privacy Policy from time to time. The latest version will always be available at gethalfbaked.com/privacy-policy and we will notify you of any significant changes.
For any questions or concerns, please contact:
Darragh Lucey
CEO, Half Baked Ventures
Email: [email protected]