Our most exclusive newsletter sponsorship. Your brand takes over an entire Half Baked issue, sent directly to our full audience. What you get:

• Delivered on weekends to maximize attention

• 1,000–3,000 clicks depending on campaign objective

• No other sponsors, 100% share of voice

• Lives permanently on our site (100k+ monthly readers)

Best for major launches, product reveals, and campaigns that deserve the spotlight. This is highly selective. Only offered to brands we trust will add genuine value for our readers.
Bonus: You also get custom access to our content studio team. They’ll do all the heavy lifting and put the entire takeover together (Q&A, visuals, placements, copy) and send it to you for review. You can be as hands-on or hands-off as you want.

A mini-course delivered through our weekend editions. Each Masterclass is a series of weekly emails (4, 8, or 12 instalments) designed to teach our readers a critical startup skill.

Example topics: Pitching, Fundraising, GTM, AI, Automation, Hiring, Growth, Ops, Sales, Marketing + many more. What you get:

• Exclusive sponsorship, one brand per Masterclass

• Your logo + message featured throughout the full series

• Integration can be subtle (“Brought to you by…”) or active (case studies, tools, direct tie-ins)

• Educational framing builds long-term trust with founders

• Lives permanently on our site as a resource → recurring exposure

Highly selective: brands must be directly aligned with Masterclass topic.