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  • Business Ideas #21: AI for Job Hunting, Bryan Johnson Meal Plans...

Business Ideas #21: AI for Job Hunting, Bryan Johnson Meal Plans...

Plus from 51 Failures to $775m

Welcome to Half Baked, where we’re serving up startup ideas hotter than a sauna session right after a cold plunge.

Here’s what we’re serving up today:

  1. An AI tool to help supercharge job applications

  2. Building the healthiest meal kit company on the market

  3. The pre-seed pitch deck for a newly minted unicorn

  4. How to go from 51 Failures to $775m

Let’s get into it.

IDEA #1 | STARTUP

AI for Job Applications 📑

AI: finding us jobs until it automates them away

💡 TLDR: An AI copilot to assist with personalizing job applications

1. Problem/Opportunity

The job market is a little rough right now.

AI is slowly but surely automating away roles while big tech company layoffs are still happening en masse, and we all know who’s first on their hit list.

All of this means that many workers have had to go through the painstaking, demoralising process of applying for jobs. Updating CVs, writing cover letters, interviewing, all to get a rejection email from the a company that said they’d reject your application if there was a single typo on your CV.

Looking for a job is a full time job itself, particularly when companies expect applications, CVs and cover letters to be personalised.

So let’s build tooling to help with exactly that.

2. Solution 

Here’s the idea…create a platform to assist with applying to jobs, powered by AI of course (it is 2024 after all).

Here’s how it would work: you create a profile on the platform and fill in the core areas of your CV, such as previous experience, education, technical skills and so on, with spellcheck most definitely turned on to avoid any sneaky typos.

Then, when you go to apply for a job, you would feed the job spec, company website and cover letter prompt into the platform which would generate a personalised CV and cover letter for that particular job, drawing on the values of the company and the job spec to personalise the personal statement on the CV and the cover letter to maximise your chances of reaching the next stage of the process.

This would be a massive time saver and for something as important as a job.

3. Business Model 🏦

Go-to-market: there’s a lot of tech workers who would benefit from this platform and would want to leverage the latest tooling to be as efficient as possible in the job hunt. Find them on LinkedIn, they’ll be your early adopters.

Monetisation: charge a subscription fee until users get hired

Startup Costs: this is a pure software play, so you’ll likely need to do a small raise here to

4. How You’ll Get Rich 💰

Indeed, Glassdoor, Ziprecruiter. There’s no shortage of jobs platforms who will be looking to integrate AI into their platforms. Exit to one of them. Simple.

IDEA #2 | CASH FLOW BUSINESS

Blueprint Meals as a Service 🥗

Turning a blueprint for health into a blueprint for money

💡 TLDR: A meal kit service which prepares meals from Bryan Johnson’s Blueprint protocol

1. Problem/Opportunity

Bryan Johnson is a pretty interesting guy.

A founder turned longevity athlete Bryan has spent the last 3 years developing a health protocol for perfect health called Blueprint, which has allowed him to significantly slow his speed of ageing, which may explain why he now looks like an elf from the Lord of the Rings.

In all seriousness what Bryan’s doing is pretty amazing in trying to achieve perfect human health, sharing all of his data and protocols along the way.

During this process he’s managed to amass a following, which is mainly finance bros who are suddenly obsessed with health and wellness.

But here’s the problem…Blueprint meals, while incredibly healthy, are time consuming to make and sourcing all of the ingredients is difficult too.

So let’s get cooking.

2. Solution 

Here’s the idea…create a meal kit service which only prepares and sells meals from Blueprint.

Users would sign up and select how many meals they want per week and what meals they would like. They would then receive a delivery every Sunday of their meals for the week which they would keep in the fridge or freeze.

All of the recipes for Blueprint meals are outlined on Bryan’s blog, that’s the menu for the business.

You could begin by operating out of your own kitchen and in order to scale you could use ghost kitchens to expand your footprint and even expand to offering food through delivery platforms like Doordash.

3. Business Model 🏦

Go-to-market: your best bet here is to set up shop in San Francisco or New York where the highest concentration of Bryan Johnson fans are likely to reside

Monetisation: charge a weekly subscription fee based on the number of meals a customer wants per week

Startup Costs: This will be pretty cheap to startup, you just need to buy some ingredients and get cooking

4. How You’ll Get Rich 💰

This could be a great cash flow business and the dream scenario would be to work directly with Bryan on this and get his backing to get Blueprint meals out to as many people as possible

BIG DECK ENERGY

Eleven Labs $2m Pre-Seed Deck

Year: 2023

Stage: Pre-Seed

Amount: $2m

Eleven Labs offers AI text-to-speech dubbing software to generate lifelike speech in any language and voice.

Today they became a +$1bn company. Check out their $2m pre-seed pitch deck.

JUST THE TIP

51 Failures to $775m

In 2003 Niklas and Mikael Hed founded Rovio, a game production company based in Helsinki.

Three years on they had sold games to third parties like Namco, EA and Real Networks. But despite the big name clients, they were yet to make a mark.

The company was running out of cash and the staff was down to less than a dozen from over fifty. They had made 51 games by then hoping one of them would catch on and make it big. But to no avail.

Then one of the founders sketched a rather mean-looking bird, and everyone agreed it would make a great game character.

So in 2006, they set out to make their 52nd game, a last ditch effort to save Rovio from a certain doom. It took €100k and 3 years to create Angry Birds.

Apple featured Angry Birds on its Apple Store and within a week it hit the top of the charts becoming the most downloaded app at that time. Angry Birds soon became an international phenomenon, garnering 4.5 billion downloads and spawning an entire franchise of movies and merchandise which Sega acquired last year for $775m.

Not bad for some cartoon birds. But what’s the lesson here?

✴️ The Tip: being a successful founder requires patience and persistence. You have no idea how many times you’ll have to fail before you win, so keep failing until you find out

Make our day, or ruin it. Your call.

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