Welcome to Half Baked, the newsletter serving up startup ideas as audacious as Stripe reportedly eyeing a deal to buy PayPal 👀
In today’s edition:
💡 A platform to squash hidden bugs on websites
🛠 Using AI to create an investment one-pager
🔋 The spreadsheet startup that just got acquired for millions + more
🔍 Anthropic acquisition, Whop funding, Government hackers + more
🍻 Headphones that really turn up
Let’s goooo 🚀
💸 $1,000 Giveaway: We've teamed up with Bill.com to give away $1,000 to support one of you this week. In order to enter simply:
Go to this link and check out the e-book
Reply to this email with the word “cash flow“
And don’t forget about the Baked44 challenge, where you can win $5K, is almost over. Enter while you still can!
🐛 Replay Bug Detection Platform
You replayed yourself
Available Domain: Replaydar.ai
The Problem: You're being watched. Not in a creepy, horror movie kinda way - but every time you visit a website, tools like Hotjar, FullStory, and LogRocket are silently recording every click, scroll, and rage-quit you make. These session replays are a goldmine of user behaviour data - the exact moments people get confused, hit a bug, or abandon your product entirely. The problem? Nobody ever watches them. They pile up by the thousands, sitting in a dashboard that nobody has time to open. All that insight, completely wasted. Here's what we're thinking.
The Solution:
💡 The Idea: An AI tool that automatically watches your session replays, detects bugs and UX issues, and surfaces actionable fixes - so your team can stop guessing and start shipping.
🛠️ Product:
Connect your existing session replay tool (Hotjar, FullStory, LogRocket) and the AI watches every recording, flagging rage clicks, broken flows, error states, and drop-off patterns automatically.
Each flagged issue comes with a severity score, a plain-English description of what went wrong, and a suggested fix - so engineers and PMs are looking at a prioritised bug list, not a video queue.
Over time the AI learns what "normal" looks like for your product, so it can alert you the moment a new bug or regression appears in user sessions - before your users email you about it.
🧑💻 Prototyping: Try the demo (built with base44) | Get the demo prompt
💼 Business Model: SaaS pricing tiered by session volume - $49/month for up to 10,000 sessions, $149/month for up to 50,000, enterprise pricing above that.
⭐ End Goal: Acquired by Hotjar, FullStory, or LogRocket looking to add AI-native analysis to their platforms. 8-15x revenue multiple.
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💸 Secrets of How Startups Keep Cash Flowing
Cash flow is the lifeblood of your business - but for many startups, it's also one of the hardest things to manage.
BILL's free Startup Cashflow Toolkit is full of tips, tools, and a few secrets for:
Stress testing your cash flow before problems hit
Improving spend visibility across your business
Reducing errors and costly mistakes
7 chapters. All free. Download it and keep your startup scaling.
📄 Using AI to Create an Investment One-Pager
The Context: All founders need two things - a pitch deck and a one-pager. But how long should it be? What do investors actually want to see? Getting it wrong means getting ignored. This framework uses AI to walk you through the exact questions investors ask themselves when reading a one-pager - and spits out a polished, investor-ready document in minutes.
Step-by-step:
Go to claude.ai and enter this prompt.
Answer the questions Claude asks about your startup - be as specific as possible.
Ask it to generate the one-pager and copy it straight into your outreach emails.
💰 Stop Paying for Clicks. Start Paying for Customers.
Ads charge you whether they work or not. Affiliate programs only cost you when you win.
FirstPromoter lets you build a performance-based growth engine for your SaaS:
Launch a fully branded affiliate program in seconds (with just a snippet of code)
Set commissions on recurring revenue, not just first-time sales
Automated payouts mean zero manual admin once it's live
Pay for results. Keep the rest.
🔋 Founder Fuel
🤑 Money Shot: This spreadsheet startup just got acquired for millions. Here's how it went down.
📈 Trends with Benefits: Canva, like many other big tech players, are on an acquisition spree right now. Great time to build AI-native products.
💬 Prompt Drop: This prompt makes AI think like a McKinsey consultant. Very cool.
🆓 Founder Resource: Check out how Anthropic's product design team uses Claude Code.
💵 Founder Deal: Get $100,000 in AWS credits for free with Amazon's AWS Activate Startup Program
🔍 Founder Finds
🚀 Anthropic has acquired Vercept AI to advance Claude's computer use capabilities - doubling down on the agentic AI race.
💰 Whop just received a $200M strategic investment from Tether, the largest stablecoin company in the world.
⚠️ Hackers used Anthropic's Claude to steal 150GB of sensitive data from the Mexican government, including taxpayer records, voter data, and government credentials. Yikes.
💡 Mark Zuckerberg on the difference between building "good things" and "awesome things". Worth 30 seconds of your time.
🚨 Darren Mowry (Google VP) warns that two types of AI startups may not survive. He could be onto something…
🍺 Drunk Business Idea: Speaker Headphones
Sick of ripping out your headphones every time someone asks "what are you listening to?" Wish you could just... blast what you're listening to out loud?
Introducing Outphones™, the world's first headphones that turn into a speaker with one simple movement. They let you go from private listening to sharing your music with the room in seconds - no Bluetooth pairing, no separate speaker, just a satisfying twist.
Outphones™ - Loud and proud.
Vote
👋 That’s All Folks!
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