Welcome to Half Baked, the newsletter serving up startup ideas as incredible as Cursor's ridiculous revenue growth 🚀
In today’s edition:
💡 A startup idea from a $250M founder
🛠 How to set up memory on Claude
🔋 From a bingo night to 750K fans worldwide + more
🔍 Apple launch week, distribution playbook, AI scaling + more
🍻 Brushing up with a bold flavor
Let's goooo 🚀
💸 Mac Mini Giveaway: We've teamed up with T-Mobile for Business to give away a Mac Mini to help one founder level up their business.
Go to this link and submit your details in the lead form (takes 7 seconds)
Reply to us with a screenshot of the confirmation.
✈️ AI Travel Agent on WhatsApp
Trips, no friction.
Available Domain: Trippr.com
Source: Ankur Nagpal - the guy who built Teachable from zero to a $250M+ acquisition. He mentioned he’d love to invest in this idea. Submit your pitch here.
The Problem: Booking travel is still a 47-tab nightmare. You're toggling between Google Flights, Skyscanner, hotel aggregators, and loyalty dashboards - trying to remember whether your Amex gets 5x on hotels or flights. The average person spends 5+ hours planning a single trip and still misses the redemption sweet spot on their points. Corporate travelers have assistants. The rest of us have tab chaos. Here's what we're thinking.
The Solution:
💡 The Idea: A WhatsApp-based AI travel concierge that knows your loyalty programs, credit card perks, and travel preferences - and books everything for you.
🛠️ Product:
Message the bot like you'd text a friend - "Book me a long weekend in Lisbon in April, business class if points cover it" - and it pulls your loyalty balances, card benefits, and preferences to build an optimized itinerary.
The AI handles flights, hotels, and experiences end-to-end, automatically maximizing your points and credit card multipliers so you never leave value on the table.
It learns how you travel over time - window vs aisle, boutique vs chain, red-eye vs morning - creating switching costs that make it indispensable after just a few trips.
🧑💻 Prototyping: Try the demo | Get the demo prompt
💼 Business Model: Affiliate commissions on bookings (hotels 10-15%, flights 1-3%) plus a premium tier ($14.99/month) for priority booking and price alerts. Enterprise tier for team travel management.
⭐ End Goal: Acquired by Booking Holdings, Amex Travel, or a fintech super-app looking to own the travel vertical. 10-20x revenue multiple.
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🤖 How to Make Claude Your Ultimate Employee (live)
For months, “AI will replace jobs” felt exaggerated. Then Cowork launched. Now it feels real.
The founders who learn this early will move faster. The ones who don’t will fall behind.
Tomorrow, we're going live for a one-hour masterclass showing you exactly how to use Claude Cowork as the ultimate employee.
No fluff, no theory - just real workflows you can put to work straight away.
Wednesday, March 4th (tomorrow) 🕕 6:00 PM GMT | 1:00 PM ET | 10:00 AM PT
Seats are limited.
Sponsored by T-Mobile for Business.
🧠 How to Set Up Memory on Claude (And Import It From Other LLMs)
The Context: Most people are using Claude the same way every session - starting from scratch, re-explaining their role, their preferences, their writing style. Claude now has a memory feature that learns about you over time, and you can even port over everything ChatGPT already knows about you. This is how you make Claude feel less like a tool and more like a team member who actually remembers what you told them last Tuesday.
Step-by-step:
Open Claude settings and enable the memory feature - this lets Claude store facts about you across conversations so it builds context over time instead of starting fresh every chat.
Manually add key context to Claude's memory - your role, company, writing style, preferred frameworks, and any recurring preferences that save you from repeating yourself.
Export your memory data from ChatGPT (or other LLMs) and import it directly into Claude - this gives you a head start so Claude already knows what took months to teach your previous AI assistant.
💰 Stop Paying for Clicks. Start Paying for Customers.
Ads charge you whether they work or not. Affiliate programs only cost you when you win.
FirstPromoter lets you build a performance-based growth engine for your SaaS:
Launch a fully branded affiliate program in seconds (with just a snippet of code)
Set commissions on recurring revenue, not just first-time sales
Automated payouts mean zero manual admin once it's live
Pay for results. Keep the rest.
🔋 Founder Fuel
🤑 Money Shot: This guy turned a bingo night into a multi-million dollar business. Here's how.
📈 Trends with Benefits: Brands are turning giveaways into full growth engines. Expect to see a lot more of this as customer acquisition costs keep climbing.
💬 Prompt Drop: Turns out most people have been using ChatGPT wrong. This breakdown on Reddit covers the techniques that actually move the needle.
✅ Founder Recommendation: Mindstream - a human-first AI newsletter that cuts through the hype and focuses on what actually matters for decision-makers. Subscribe here.
🆓 Founder Deal: All Half Baked subscribers building a startup are now eligible to receive 10,000 development credits from Lovable. Apply here.
🔍 Founder Finds
📱 Apple just kicked off launch week with the iPhone 17e and iPad Air M4 - plus new MacBooks expected by Wednesday. A19 chip, C1X modem, starting at $599.
💰 Ease Health raised $41M Series A led by a16z to build the care management platform for mental health providers.
🗺️ Damian Player breaks down why the only moat left is distribution, and shares the full playbook. Worth checking out!
🤖 Vasuman shares the framework for 100x-ing a business with AI. Super interesting to read.
🤖 OpenAI is rolling out GPT-5.3 Instant to everyone in ChatGPT. More accurate, less cringe (apparently).
🍺 Drunk Business Idea: Garlic Toothpaste
Love garlic bread? Wish your morning routine came with a little more... pungency?
Introducing GarlicGlow™, the world's first garlic-infused toothpaste. Contains real allicin extract for "natural antibacterial protection" while making your breath smell like an Italian grandmother's kitchen. Comes in Roasted Clove, Black Garlic Noir, and Extra Virgin varieties.
GarlicGlow™ - Garlicy goodness.
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