Welcome to Half Baked, the newsletter serving up startup ideas as epic as spending a St Patrick’s Day in Ireland (trust us, we know) ☘️
In today’s edition:
💡 A healthy bar that’s going against the grain
🛠 How to design beautiful vibe-coded apps
🔋 The $4.2B game that mapped the whole world + more
🔍 Nvidia keynote, Apple acquisition, Diamandis + more
🍻 The household appliance that just found a side hustle
Let’s goooo 🚀
💸 Half Baked x Airwallex: This week we've partnered with Airwallex to offer one Half Baked reader a complimentary expert call on Intro.co (worth up to a thousand dollars) matched to wherever you are on your founder journey.
To be considered, just:
Check out our AI CFO Masterclass (happening live tomorrow)
Reply to this email with the expert you'd most want to meet
Good luck!
🌾 Fiber Bars
Going against the grain
Available domain: Gütbar.com
The Problem: Everybody is obsessed with protein these days. There’s protein pop tarts, protein chips…there are even protein beers (happy St Patrick’s Day everybody). But as we’ve pointed out before most of us aren’t protein starved, we’re fiber starved. The average American gets roughly 10-15g of fiber a day. They need 25-38g. That gap (sometimes called the "fiber gap") is linked to poor gut health, blood sugar spikes, and colorectal cancer rates that are rising sharply in people under 40. Meanwhile fiber supplement options are terrible - powders that taste like chalk, gummies with a paltry 2g of fiber, and prescription-grade products that only show up when things have already gone…eh…very wrong. So why not create a super compelling fiber product to solve this problem? Here's what we're thinking.
The Solution:
💡 The Idea: Create a line of “fiber bars” with 15g of fiber (over 50% of your daily recommended intake) in one snack.
🛠️ Product:
Made with a carefully balanced blend of natural fiber sources (psyllium husk, chicory root inulin, and resistant starch) that deliver 15g without the digestive chaos of slamming straight fiber supplements - because the blend matters.
Flavors engineered to compete head-to-head with the best protein bars: chocolate peanut butter, salted caramel crunch, lemon poppy seed, and dark chocolate almond.
Positioned not as a supplement but as a functional snack - "the gut bar" - with a clean ingredient label, no weird fillers, and macros that don't embarrass you.
🧑💻 Prototyping: Try the demo | Get the demo prompt
💼 Business Model: DTC subscription (24 bars/month at $48, free shipping) + retail in Whole Foods, Target, and supplement stores. Wholesale to gyms and corporate wellness programs.
⭐ End Goal: Get acquired by a major CPG player (Kellogg's, General Mills, Nestle Health Science) or a functional food brand looking to own the gut health shelf. 4-6x revenue multiple at exit.
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🌍 The Finance Masterclass Every Founder Needs
Fortune 500 companies have entire teams managing their cashflow, forecasting, and runway planning. Most startups? Nobody owns it.
Tomorrow we're going live to fix that. Here's what we're covering:
Turning AI Into a CFO-Level Copilot - what that actually looks like
Building a three-statement financial model faster than your accountant ever could
A cashflow forecast that warns you before the money runs out
We're only doing this once. Seats are limited!
📅 Tomorrow at 5PM GMT | 1PM ET | 10AM PT
Register here
Powered by Airwallex.
🎨 How to Prompt AI for Beautiful Design
The Context: Most people get mediocre AI-generated designs because they're prompting like they're running a Google search. This tutorial breaks down the exact framework for prompting AI tools to produce genuinely beautiful, professional-grade visuals - giving the AI the right creative vocabulary, constraints, and references upfront so it stops guessing and starts delivering.
Step-by-step:
Start with the design brief: tell the AI the medium (web, print, mobile), the vibe (minimal, bold, editorial, luxury), and the brand archetype before touching any specifics.
Layer in visual references: describe existing designs or styles you love. The more specific the reference, the tighter the output - "like Teenage Engineering meets Apple HIG" beats "make it look good".
Define hard constraints: grid system, typeface categories, color palette direction, and white space tolerance. AI responds well to constraints because they narrow the solution space.
Iterate with precision: don't say "make it better" - say "increase contrast on the headline, tighten the leading, and shift the background from pure white to off-white #F5F5F0".
📶 Your Team’s Phone Plan Shouldn’t Be a Bottleneck
You've built a great product. But your team keeps dropping calls, losing signal on client visits, and working off sketchy WiFi with zero security.
SuperMobile from T-Mobile for Business:
Runs on America's largest, fastest 5G network - your calls and video stay crisp
T-Satellite kicks in automatically when cell towers can't reach - no setup needed
Built-in Threat Protect blocks malware and phishing on any network
Starts at $42/line/mo. Learn more on T-Mobile's website.
🔋 Founder Fuel
🤑 Money Shot: This guy built a $4.2B game that mapped out the entire world. Here's how.
📈 Trends with Benefits: 41% of all code shipped in 2025 was AI-generated or AI-assisted. The defect rate on that code? Well, it’s 1.7x higher than human-written code. Yikes…
💬 Prompt Drop: This guy learned from Google how to write prompts. Here’s his system.
🆓 Founder Resource: This guy built 10 apps in 10 months that make $800,000/yr. Here’s how.
💵 Founder Deal: Granola captures action summaries for every meeting. Half Baked readers get their first month free.
🔍 Founder Finds
🚀 Jensen Huang declared Nvidia is on track to hit $1T in revenue at GTC 2026. AI to the moon…
🍎 Apple acquired video editing software company MotionVFX. Final Cut Pro just got very interesting.
😵 Meta is reportedly considering layoffs that could affect 20% of the company. We’re going to see more and more of this.
🌊 Peter Diamandis’ Supersonic Tsunami (which would make a great band name imo) article shows what's coming for founders in the next 6 months.
🧠 Dan Koe’s “How to unlock extreme focus on command” is the focus framework every founder should steal.
🍺 Drunk Business Idea: Crypto Heater
Tired of choosing between a warm room and a Bitcoin miner? Why not make your heating bill pay for itself?
Introducing HeatBit™, the world's first Bitcoin-mining space heater. Embedded ASIC chips hash the blockchain while warming your room - because you may as well be mining bitcoin while heating your house.
HeatBit™ - Proof of warmth.
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👋 That’s All Folks!
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