Welcome to Half Baked, the newsletter serving up startup ideas as timely as Apple finally transforming Siri into a chatbot (about time guys) 🙄
In today's edition:
💡 A tool inspired by an OpenAI employee
🔋 Claude hallucinations, $8k app exit + more
🔍 Hermes agent, AI farming, 100k subs in 3 hours + more
🍺 A product to really help you walk the walk
Let’s goooo 🚀
📝Google Docs for Markdown Files
Mark My Words
👤 Source: Jason Liu, a Developer Experience Engineer on the Codex team at OpenAI, said he wants someone to build this. We’re on it Jason.
❌ Problem:
Markdown has quietly become the language we use to instruct AI agents.
It's everywhere: READMEs, internal docs, Obsidian vaults and now the
AGENTS.mdandCLAUDE.mdcontext files that 60,000+ repos use to brief their agents.But the moment two people need to edit the same
.mdfile, the tooling falls off a cliff. We solved this years ago for word processing in Google Docs, so why not do something similar for markdown files? Here’s the idea.
✅ Solution:
Google Docs, except it reads and writes plain
.mdfiles natively, so the thing you collaborate on is the actual file in your repo.Real-time multiplayer editing with comments that sync and resolve, a suggestion mode for tracked changes, full edit history and a toggle between clean preview and raw source, all on files that stay portable markdown.
A two-way CLI keeps it honest:
opena file from your terminal, edit it in the browser with non-technical teammates, and the changes land straight back in your file system and git with no copy-paste tax.
🧑💻 Prototyping: Google AI Studio Demo | Remix this Build
💡 The Half Baked Take: When a guy on OpenAI's Codex team is publicly saying someone should build this, that’s a pretty good sign imo.
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🧠 How We Run Our Entire Business Using Notion + AI
Here at Half Baked we use Notion for absolutely everything. We run a 125k-subscriber newsletter, a media business and a full sponsor CRM out of one Notion workspace. And later this week, we’re revealing exactly how we do it.
Join us this Wednesday at 12PM ET for a live masterclass where we show you how we use Notion and AI to run our whole business: how research gets done, how sponsors move through the pipeline, how the week gets planned and more.
Come hang out and learn how you can make your business AI-first too.
⛽ Fuel for Taking Action
⚒ Founder Tutorial: How to Stop Claude from Making Stuff Up
The Context: Not unlike a small child, AI models like Claude have no problem just making stuff up. Here’s how to stop Claude from doing that:
Step-by-step:
Use these Claude.md honesty rules, layer in this verification protocol and use hooks to catch lies in real time.
Create a subagent whose only job is to review Claude's claims before they ship.
🆓 Playbook: This is the ultimate GTM playbook for solo founders (how to market a product in 2026).
🤑 Money Shot: This guy couldn't write a line of code, yet went viral and exited his first app for $8,000 in 6 weeks. Here's how.
🛠️ Want to Build Today’s Idea? Here’s Your $20 AI Stack
Building today's idea takes a few AIs: one to research, one to write, one to code, one to get creative. Subscribing to all of them adds up like every streaming service.
Bluehost's AI All-Access Pack puts ChatGPT, Gemini, Claude and Grok in one dashboard from $20 a month.
🔍 Everything Else from Today
🛠️ AI Tool: Hermes is an open-source, autonomous AI agent that runs 24/7 on your local machine or a cloud server. It’s gone super viral over the last few months, easy to see why.
📈 Trends with Benefits: More mobile apps are being shipped than ever before, but the adoption rate on these apps tells a different story. Fascinating.
✖️ Trending Tweet: This broccoli farmer in Japan is using AI to run his 100-hectare farm. These are the AI stores we need to hear more of.
📚 Must-Read: This guy managed to get 100k YouTube subscribers in just 3 hours. How he did it is kinda wild…
📺 Must-Watch: Jeff Bezos reveals why compromise is one of the worst ways to resolve a disagreement.
🍻 Drunk Business Idea: Water Shoes
Gonna spend a lot of time in the pool this summer? Wish you could just walk across it on foot without getting wet?
Introducing Buoys™, the world’s first inflatable sneakers for people who looked at a body of water and thought: “I could probably walk that.” Each shoe inflates to a giant size in under 60 seconds, with a wide pontoon sole that spreads your weight across the surface.
Buoys™ - We them buoys.
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👋 That’s All Folks!
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