Welcome to Half Baked, the newsletter serving up startup ideas as talked about as OpenAI launching Atlas, their new web browser 🆕
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Winner will be announced next week. 💸
Let’s get into it 🚀
In today’s edition:
💡 An idea inspired by Indonesia
📈 Why Reddit may not be the best place for relationship advice
🛠 How to find $10k/month Whop app ideas
🤑 From living in a van to a Private Equity exit
🍻 Turning your kids energy into productivity
✨ AI Vision Board App
Manifest & vest
Available Domain: Imagein.com
The Problem: Earlier this year, founder Tim Wijaya did some consulting work for OpenAI, studying how Indonesians use ChatGPT (as you do). What did he find? Well Tim discovered Facebook groups with thousands and thousands of members sharing AI-generated photos of themselves with Lamborghinis, in Paris, or at Gucci stores. They were using AI to insert themselves into their dream future. Which got us thinking…lots of people have vision boards and other ways of motivating themselves to achieve their goals. So why not create an app that inserts users into their imagined future reality if they achieved their goals? Here’s what we have in mind.
The Solution:
In a line: A generative-AI vision board that turns your goals into personalized images and bite-size motivational content you’ll actually use daily.
Product:
📲 A user downloads the app and picks life areas (health, wealth, relationships etc.), sets goals they want to achieve and connects their photos to the app.
🎨 The app generates the user’s dream life, creating photo-real or stylistic scenes of them in the outcomes they want (living in their dream house, driving their dream car etc.)
🔁 Over time you could add habit tracking to the app to help users take tangible steps towards reaching their goals.
Business Model: Freemium, pro features include unlimited renders and habit tracking
End Goal: Position as the “Canva for personal change” and sell to a wellness platform (Calm/Headspace/Noom) at a 5 - 8× ARR multiple.
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⚡ How to Use ChatGPT 4x Faster with Wispr Flow
The secret to getting killer results from ChatGPT is crafting detailed, long-form prompts. But typing out long prompts is a massive time drain. That’s where Wispr Flow comes in.
How it works:
Download Wispr Flow for free
Open ChatGPT, hold down the space bar, and speak your prompt in as much detail as possible
Your prompt will then magically appear in ChatGPT, perfectly formatted with filler words removed
Bonus: you can use Wispr Flow in apps like Slack, Gmail, Docs too…everywhere you work.
💔 Online Relationship Advice has Turned Cynical
The Trend: A lot of people turn to strangers on the internet for relationship advice, but it turns out their feedback will probably be pretty negative. ****Over the past 15 years, Reddit’s relationship advice has grown decisively more cynical, where “End the relationship” has surged to nearly 50% of all advice, while “communicate” and “give space/time” have steadily declined. Meanwhile, advice centered on boundaries and therapy is inching upward, signaling a cultural shift toward self-preservation and individual wellbeing over relationship repair. Just another reason why dating is so hard in 2025.
Opportunities:
AI Relationship Reflection Tool: A journaling app that helps users analyze patterns in their relationships, detect red flags, and decide whether to stay or leave based on behavioral data.
AI Couples App: an AI-powered platform that acts as a relationship coach for couples, helping them to improve communication, resolve conflict, and identify unhealthy dynamics before they escalate.
💡 How to Find $10k/month Whop App Ideas
The Tool: Whop, the all-in-one platform for selling digital products and memberships online, is “popping off” right now, as the kids would say. And many founders out there are making serious cash by building Whop apps. Here’s how you can find Whop app ideas using ChatGPT.
Step-by-step:
Go to ChatGPT
Enter in this prompt and go through the 5 questions you’re asked
Pick your idea and start building your Whop app (or outsource the build)
🤖 Connect All Your Work Apps with Lutra
You’re juggling countless apps like Gmail, Google Sheets, Outlook, Slack, CRMs… copying/pasting between them, wasting hours everyday. Lutra AI is the first productivity agent to connect all your work apps so you can automate your repetitive work processes.
With Lutra AI you can:
Extract data from websites
Send personalized emails at scale
Enrich contacts to help you close more deals
And do much, much more all in a single interface.
🚐 From Living in a Van to a Private Equity Exit
The Idea: Back in 2009, while working on a web series in high school, Joel Holland needed some B-roll footage to liven up an interview. He was shocked to discover that a single clip would cost him $1,500. Realizing it would be cheaper to fly to the location, shoot the footage himself, and then sell it, he did exactly that. After listing the footage on eBay and seeing the bids roll in, he knew he was onto something. There was a clear need for affordable, high-quality stock media for creators on a budget. This was the spark for Storyblocks.
The Execution:
2009: Joel founded the company, initially named Footage Firm. The MVP was decidedly low-tech - he shipped DVDs of stock footage to customers through the mail.
2010: To escape the 80-hour work weeks and early signs of burnout, Joel took his first trip in an RV, planting the seed for a new way of working. By 2013, he fully embraced the lifestyle, buying an RV and hitting the road to run his business, finding that the open road was the perfect antidote to the chaos of a startup and a breeding ground for his best ideas.
2011-2012: Recognizing that DVDs were a dying medium, the company digitized its entire library. It rebranded as VideoBlocks and launched its signature subscription model, offering unlimited downloads for a flat fee.
2012: The company secured its first significant funding, a $10M Series A round, to fuel its growth.
2015: Storyblocks raised an additional $8 million in a venture debt round for further expansion.
2017: Based on member feedback, the company expanded its offerings to include stock audio and images, rebranding to the all-encompassing Storyblocks to reflect its multi-media library.
2020: After years of consistent growth and having been recognized on the Inc. 5000 list for seven consecutive years, Storyblocks was acquired by private equity firm Great Hill Partners. The company retained its brand and team, with the new partnership aimed at accelerating its mission.
The lesson? Building great businesses takes time. Joel poured more than a decade into Storyblocks before his exit. So if you’re planning to become a founder, know you’re in it for the long haul.
🔍 Founder Finds
🛠️ AI Tool: You can now build Shopify stores using Lovable. Epic.
📹 Must-Watch: Mr Beast is super pumped about this Jensen Huang podcast. You should be too.
🌶️ Hot Take: Jason Lemkin believes the traditional SaaS exit playbook is breaking down. He could be right…
✖️ Trending Tweet: Two types of tech companies are crushing it right now, the Mag-7 and companies with no revenue. Crazy times. (10 second read)
💬 Founder Quote: “Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” Viktor Frankl
🍺 Drunk Business Idea: Lawnmower Bike
Constantly chasing your kids around on their bikes? Wish you could turn your kids’ energy into productivity?
Introducing the Mowtion Bike™, the revolutionary kids bike that trims the grass as your child pedals around your lawn. Your kids have fun, you get the lawn trimmed...win-win. Conveniently the bike doesn’t even have brakes to ensure the job gets done as quickly as possible.
The Mowtion Bike™ - it’s not child labor, it’s child playbor.
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