Welcome to Half Baked, the newsletter serving up startup ideas as talked about as OpenAI releasing GPT 5.2 🆕
In today’s edition:
💡 An idea to make mornings 10x better
🛠 Using psychology to revive dead sales deals
🔋 Pivoting to create a $100M ARR behemoth + more
🔍 AI architects, Space X, Charlie Munger, Jeff Bezos + more
🍻 A product we’ve all bin waiting for
Let’s goooo 🚀
💸 $1,000 Giveaway: This week we’re partnering with Lindy to give away $1,000 to support one of you on your founder journey. To enter just:
Reply to this email with the word “Lindy“
Good luck!
⏰ Musical AI Alarm Clock
Clock and Roll
Available Domain: MorningSong.co
The Problem: If you’re a morning person then all I can say is…I’m jealous. I’m one of those people who has to peel themselves out of bed in the morning after a few too many snoozes on my alarm. Even the sound of the standard iPhone alarm (you know the one I’m talking about) is enough to send shivers down my spine. I wish waking up was a far more enjoyable experience…which got me thinking…what product could make waking up in the morning a pleasurable experience? We think we might have something. Here’s what we’re thinking.
The Solution:
💡 The Idea: A beautifully designed physical alarm clock that generates a unique AI-composed song each morning and displays the time through cleverly matched song lyrics.
🛠️ Product:
Unbox your clock, connect it to WiFi, and use a companion app to set your wake-up time and select your musical genre preferences (mood, tempo, even artist "vibes" you want the AI to channel).
Each morning, the clock plays a never-before-heard song created overnight by AI, tailored to your preferences and the time of year. No two mornings sound the same. Songs are short (60-90 seconds), designed specifically for waking up, with gradual builds that ease you out of sleep.
Instead of showing "7:45 AM," the e-ink displays a lyric that references the time, like "It's nine in the afternoon" (Panic! at the Disco) or "It's five o'clock somewhere" (Alan Jackson). The display cycles through relevant lyrics throughout the day, making checking the time a small moment of delight.
🧑💻 Prototyping: Check out the landing page | Get the prompt to recreate the landing page
💼 Business Model: Premium hardware sales ($199 per unit) with an optional $5/month subscription for advanced AI music customization, exclusive artist collaborations, and daily song downloads to keep.
⭐ End Goal: Become an acquisition target for a company like Sonos or Amazon (Alexa hardware division) at 3-5x revenue. These companies are looking for differentiated hardware experiences that deepen user engagement with audio and smart home ecosystems.
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⚒️ Using Lindy to Give Your Marketing Team Superpowers
What if your entire marketing workflow ran itself? With Lindy, it does. Lindy’s AI agents do both, research markets, analyze data, and generate creative that converts, all 100% automatically.
How it works:
Go to Lindy.ai and install their AI CMO agents - the Research Agent, Analysis Agent and Creative Agent
Once you’re in, follow each agent’s prompts, starting with the Research Agent
Sit back and relax while your marketing campaign comes together
Check out the full tutorial and claim $20 worth of free credits.
🧠 Using Psychology to Revive Dead Sales Deals
The Tool: Whether it’s talking to customers (or even investors), there’s nothing worse than when they go cold on you. You have a great call, it seems like everything’s progressing then...silence. So you start sensing "Just checking in!" emails. Still nothing. Here’s how you can trigger their loss aversion using the “Chris Voss method” to get them to re-engage.
Step-by-step:
The Wait: Wait 7 days after your last follow-up.
The Subject Line: Write exactly this for the email subject line: "Have you given up on this?"
The Body: For the body of your email, write this: "Hi [Name], I haven't heard back, so I'm assuming this project isn't a priority right now. I'm going to close things out on my end so I don't keep bugging you. If things change, let me know. Best, [Name]"
The Result: This is a negotiation tactic called "going for no." Humans hate losing opportunities. They will almost always reply within an hour: "No no! We haven't given up, just waiting on legal!"
Give it a try!
📶 Take Control of Your Connectivity with T-Mobile
Running a business means dealing with constant uncertainty. But one thing you can control is your internet provider.
That’s why we’re teaming up with T-Mobile for Business. Their 5G business internet gives companies a way to simplify connectivity and keeps teams running smoothly.
With T-Mobile for Business, you get:
Fast, dependable 5G internet built on America’s largest 5G network
Connectivity that scales easily as you add locations or devices
Real support from real experts, available 24/7/365
👉 See if your business qualifies (it takes 5 seconds).
🔋 Founder Fuel
🤑 The Money Shot: This guy pivoted his business to create a $100M ARR behemoth at age 24. Full story here.
📈 Trends with Benefits: OpenAI releasing GPT-5.2 is all everyone is talking about today. Let’s see how it stacks up against the competition!
💬 Prompt Drop: This prompt is a great little cheat code for vibe coding. Add it to the end of your prompts and you’re golden.
🆓 Free Resource: This 50-min tutorial on prompting top-tier landing pages with Gemini 3 is top-tier itself.
💵 Deal of the Day: Get a 30-day free trial of Wispr Flow (#1 voice dictation software) on us. Let us know if you like it!
🔍 Founder Finds
🤖 The “Architects of AI” have been named Time’s 2025 person of the year. Not really a person but…cool I guess?
🚀 Elon just confirmed that SpaceX is indeed going public pretty soon. This is why they’re going public now.
📈 If you think you’re behind in your founder journey, this is where Charlie Munger was at age 31. What a story.
🤝 In other OpenAI news today, they just struck up a deal with Disney to bring their characters to Sora, with Disney investing $1B in OpenAI. Another day, another deal.
📹 According to Jeff Bezos, this is the hardest thing he ever had to do.
💳 Mercury just launched premium consumer banking for builders and founders. This is like the iPhone launch of the fintech world.
🍺 Drunk Business Idea: Self-driving Bin
Constantly forgetting to put your bin out for collection? Wish the bin could put itself out for you?
Introducing BinGo™ - the world's first autonomous wheelie bin that rolls itself to the curb and back, rain or shine, whether you're home, or asleep. Equipped with obstacle avoidance technology to rival Waymo, it'll navigate your driveway better than you do after a few beers.
BinGo™ - “that’s a bingo”
Vote
👋 That’s All Folks!
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