Welcome to Half Baked, the newsletter serving up startup ideas as talked about as Discord going public (as early as March apparently) 👀
In today’s edition:
💡 An idea a successful founder is looking to fund
🛠 Using Sean Ellis’s "ICE score" to prioritize tasks
🔋 From $0 to $400M ARR in 4 years + more
🔍 ChatGPT Health, $10B raise, $900M acquisition + more
🍻 An idea that really cuts through the noise
Let’s goooo 🚀
💸 $1,000 Competition: This week we’re partnering with Google Workspace and are supporting one of our readers in their founder journey. In order to be eligible all you need to do is:
Check out Google Workspace
Click here and set up your Google Workspace account
Reply to this email with proof of your account setup
Get after it!
💬 Slack for AI Agents
The AI-Team
Available Domain: Consendus.ai
The Problem: 2025 was supposed to be the year of the AI agent. The reality? AI agents got more of a soft launch in 2025. Still, the tech world has reached a consensus: agents will fundamentally reshape how we work. And Matt Shumer (CEO of HyperWrite) is a big believer in the potential of AI agents. He believes one of the missing pieces in this space is a messaging system that lets multiple agents communicate while collaborating on tasks. Think Slack, but for AI agents. And he's not just theorizing: Matt wants to fund someone to build this and help them scale it. Here's the pitch.
The Solution:
💡 The Idea: Infrastructure for AI agents to communicate, coordinate, and collaborate on complex tasks through async messaging, shared context, and workflow orchestration.
🛠️ Product:
Developers integrate the SDK into their multi-agent systems, assigning each agent a unique identity, role, and permissions within channels organized by task, project, or workflow - no UI setup required, pure API-first configuration.
Agents communicate through structured message protocols that support text, code blocks, file references, and rich metadata, with built-in context windows that allow agents to reference conversation history, tag other agents for handoffs, and subscribe to specific channels or topics relevant to their specialization.
The platform provides orchestration primitives including task queues, consensus mechanisms (when agents need to "vote" on approaches), checkpoint/rollback systems for debugging multi-agent failures, and observability dashboards where developers can monitor agent conversations, intervention points, and performance bottlenecks in real-time.
🧑💻 Prototyping: Try the demo | Get the demo prompt
💼 Business Model: Freemium developer platform with usage-based pricing on message volume, number of active agents etc.
⭐ End Goal: Become and acquisition target for a devtools company (GitHub, GitLab, Vercel) at 15-25x ARR by becoming critical middleware for the emerging multi-agent application layer.
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🚀 We’re Backing Founders Who Start
Most people wait for the perfect moment. The perfect idea. The perfect market conditions.
But at Half Baked we're not interested in perfect…we're interested in action.
If you've been sitting on a business idea - or even just a vague itch to build something - this is your time. Google Workspace gives you the foundation (email, video calls, docs, storage, AI) to go from "thinking about it" to "working on it."
Set up your account today and get 20% off the Standard Plan for 12 months. But we're not stopping there.
Every founder who takes action will be entered to win:
A $1,000 Half Baked grant
Free Google Workspace for a year (on us)
Mentorship from the Half Baked founders
To enter:
Click here and set up your Google Workspace account
Reply to this email with proof of your account setup
The founders who win aren't always the smartest. They're the ones who started before they were ready.
🧊 Sean Ellis’s "ICE Score" for Prioritization
The Context: Founders are drowning in tasks they want to do. Should you build that new feature? Run that new ad? Fix that bug? Sean Ellis (who coined the term "Growth Hacking") uses the ICE framework to remove emotion from decision-making and prioritize what actually moves the needle. Here’s how it works.
Step-by-step
Write down every idea or experiment you are considering in your business.
For every idea you have, score them across 3 metrics
Score for Impact (1-10): If this works, how big will the benefit be? (10 is massive growth, 1 is negligible).
Score for Confidence (1-10): How sure are you that this will work? Do you have data/evidence? (10 is "I have proof," 1 is "total guess").
Score for Ease (1-10): How easy is this to implement? (10 is "done today," 1 is "requires 3 months of dev time").
Calculate: Add or multiply the scores and sort the list. Start with the highest score. Do not debate, just execute the top item.
🍪 We're Levelling Up Our Brand, and Need Your Help
We're looking to level up our brand in 2026, and that means we're exploring new logos for Half Baked. Which is where you come in.
We ran a design contest on 99designs and got absolutely flooded with >150 submissions for new logo designs from designers on 99Designs. It was super simple, only taking a few minutes to set up the contest, and now we've narrowed it down to our three favorites, but we're stuck. So we want you to vote on your favorite.
May the best design win.
Need a logo for your business? Get matched with a designer on 99designs and grab $20 off a logo design contest through the link below (offer valid 1/5/2026 - 1/31/2026).
🔋 Founder Fuel
🤑 The Money Shot: These founders went from $0 to $400M ARR in 4 Years. Here’s how.
📈 Trends with Benefits: CES is still in full swing. Here are the highlights from day two.
💬 Prompt Drop: This prompt can tell any LLM how to architect n8n workflows.
🆓 Free Resource: This article on how to build Claude Skills is super valuable.
💵 Deal of the Day: Get Notion’s Business plan free for up to 6 months (save $12,000) with Notion for Startups.
🔍 Founder Finds
🏥 OpenAI just launched ChatGPT Health - a dedicated space for health conversations in ChatGPT
💰 Anthropic is reportedly raising $10B at $350B valuation.
🦾 Mobileye has just acquired humanoid robot startup Mentee Robotics for $900M
🔮 These 7 predictions for consumer AI are super interesting for 2026.
🧬 Scientists have just cracked the multiple sclerosis code after decades of searching.
🍺 Drunk Business Idea: Ultrasonic Knife
Are your kitchen knives duller than a Monday morning meeting? Find yourself struggling to cut through almost everything?
Introducing the VibeBlade™, the ultrasonic chef's knife that vibrates 30,000 times per second at the push of an orange button. With eight inches of Japanese steel that literally shakes with excitement, it cuts through any food like butter (it works especially well on butter of course).
VibeBlade™ - slice, slice baby
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👋 That’s All Folks!
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