hey,

A truly terrible addiction.

We’re addicted to ideas.

Our addiction means that every walk, shower and pint produces 3 startup ideas we'll never get to.

So a few years back, we did what any reasonable people would do. We started a podcast newsletter about startup ideas called Half Baked.

To create
more founders.

And because we're reasonable people, we set a nice modest goal of creating 1 million of them.

We started it because the startup content space is broken. On the one side, you’ve got dudes promising you $10k/month from selling Notion templates (we love Notion btw, they’re one of our favorite partners). On the other, you’ve got abstract think-pieces that read like a TED Talk on shrooms. Plenty of news. Plenty of advice. Nobody actually willing to do the hard part - the ideas themselves.

Why? Because it's hard. Like really hard. We're 500+ ideas deep and until now it was just us. From here on out, we're plugging into a network of people far smarter than we are to find the best startup ideas in the world. Better ideas than two Irish lads could ever cook up alone.

Here's the thing nobody says out loud: the idea matters. Tech twitter will tell you execution is everything and ideas are worthless. We disagree. The wrong idea executed perfectly is still the wrong idea. The right idea, in the right hands, at the right time - that's the whole game.

A million founders. Whether they’re college kids skipping the "get industry experience first" lie, professionals who've known for years they’re meant to build something for themselves, or billion-dollar operators looking for their next move.

The data tells us we're at 34,000 founders so far.

Only 966,000 to go.

There's never been a better time to become a founder.
It’s time to build.

Let's goooo!

Darragh & John