Privacy Policy

Last updated: 30/07/2025

Welcome to Half Baked.

This Privacy Policy explains how Half-Baked Ventures (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website, sign up for our newsletter, or engage with our lead sharing offers.

We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Who We Are

Data Controller:

Half Baked Ventures

Sandstones, Ovens, Cork, Ireland

Email: [email protected]

2. Information We Collect

We may collect the following types of personal data:

Name

Email address

Job title, company, and industry (enriched or submitted)

IP address

Device and browser type

Interactions with our emails and site (e.g. opens, clicks)

3. How We Collect Data

We collect information in the following ways:

When you voluntarily submit it through sign-up forms

Automatically via tracking technologies (see Section 6)

Through enrichment tools (see Section 5)

4. How We Use Your Data

We use your data to:

Send our newsletter and updates you’ve subscribed to

Share lead magnets or promotional content from partners (with your consent)

Improve and personalize your experience

Analyze site usage and performance

Run targeted advertising (e.g. Facebook Ads)

5. Lead Sharing and Enrichment

If you choose to download a resource from one of our partners by checking an opt-in box, we may share your personal data with that partner.

Data shared may include:

First name and last name

Email address

Enriched business information (e.g., job title, company, LinkedIn profile, company size)

We enrich this data using trusted third-party tools to ensure the content is relevant and targeted.

We only share this information with partners after you’ve explicitly opted in.

Once your data is shared, our partner becomes the independent data controller of that data and will process it under their own privacy policy.

6. Cookies and Tracking

We use cookies and similar technologies to improve our services. These include:

Google Analytics – to understand site performance

Facebook Pixel – for advertising and retargeting

Clay and similar tools – for behavior-based automation

You can manage cookies via your browser settings or opt out using tools like Your Online Choices or NAI.

7. Legal Basis for Processing

We process your personal data on the following legal bases:

Consent – when you subscribe to our newsletter or opt in to a partner offer

Legitimate interest – to analyze performance, improve content, and prevent

Contract – to fulfill any services you request

8. International Data Transfers

Some of our service providers and partners are located outside the EU/EEA (e.g., the United States).

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections.

9. How Long We Keep Your Data

We retain your data only as long as necessary for the purpose it was collected, unless legally required to keep it longer.

You can request deletion at any time.

10. Your Rights

If you are based in the EU/UK, under GDPR you have the right to:

Access your data

Correct inaccuracies

Request deletion (“right to be forgotten”)

Object to certain types of processing

Withdraw consent at any time

To exercise any of these rights, email [email protected].

If you’ve opted in to a partner offer and want to stop receiving messages from that partner, you must contact them directly.

11. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available at gethalfbaked.com/privacy-policy and we will notify you of any significant changes.

12. Contact

For any questions or concerns, please contact:

Darragh Lucey

CEO, Half Baked Ventures

Email: [email protected]

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